National award

Innovation

Won by Mr Brunch, Scunthorpe.

2025 Winner

Mr Brunch

Scunthorpe

Their 'special sauce' went from restaurant to wholesale.

These culinary game-changers redefine what it means to be a modern takeaway.

Whether it's their legendary 'special sauce' that went from secret recipe to wholesale success or their 100% halal menu that can be customised to all tastes.

Mr Brunch shows that innovation isn't just about one big idea or what's on the menu. It's about making a difference.

1,311
Public votes
4.9★
Rated on Just Eat

Award-winning breakfast

Innovation in every bite

A community favourite

Quality ingredients

The secret sauce

Thank you!

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The finalists

The other restaurants shortlisted for this award.

  • Arena Lounge UK

    Wembley

    Arena Lounge UK

    Masters of flavour fusion, they cater for the most diverse of dietary needs with customisable dishes that take your taste buds on a global adventure.

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  • Asian Tandoori

    Cambuslang

    Asian Tandoori

    The talk of TikTok! Their viral chasni donner has captured hundreds of thousands of views and plenty of media buzz.

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  • Cookies & Kreme

    Glossop

    Cookies & Kreme

    Always one step ahead of the trends, these sweet-treat innovators keep the surprises coming while keeping customers coming back for more through their popular loyalty program.

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  • Emma's Cafe

    Trafford Park

    Emma's Cafe

    Breakfast just got more brilliant! Their hexagon-shaped full English wrap is proof that thinking outside the box (or hexagon) pays off.

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  • Every Fish Bar

    Harrow

    Every Fish Bar

    Fish and chips, but make it fabulous! These culinary innovators are bringing Afro-Caribbean flair with show-stopping Jerk Sea Bass, mouth-watering chilli fish and delicious vegan fish.

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  • JJ's Caribbean Kitchen

    Manchester

    JJ's Caribbean Kitchen

    Serving up innovation with a side of spice! From 48-hour marinated jerk chicken to creative vegan KFC, these flavour pioneers know their stuff. They even designed a loyalty app to honour their biggest supporters.

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  • MOSSLEY'S Fish & Chips with a Twist

    Walsall

    MOSSLEY'S Fish & Chips with a Twist

    Who put kebabs in Yorkshire puddings? These flavour mavericks did! Serving up fish and chips, pulled pork, southern style cod, battered stuffing balls, all with unexpected twists that actually work.

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  • Uwagboes Kitchen & Grill

    Edinburgh

    Uwagboes Kitchen & Grill

    More than just a meal, these champions are serving up unforgettable, culturally-immersive dining experiences with every order.

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